Gretchen Rubin Media, led by renowned author and habit expert Gretchen Rubin, faced a challenge in scaling their online course while maintaining personalized feedback.

CEO Anne Mercogliano sought a solution to increase enrollment without sacrificing quality.

The Challenge

Gretchen Rubin Media was launching a new online course but faced significant hurdles in scaling their personalized feedback system. The team recognized that maintaining course quality through individualized responses was crucial, but this requirement severely limited enrollment and revenue potential.

Key challenges included:

• Providing personalized feedback to maintain course quality

• Enrollment cap due to feedback requirements, limiting revenue

• Need to incorporate Gretchen's 21 strategies for habit change in responses

The critical question became: How could they scale personalized feedback to increase enrollment without sacrificing the quality that students expected and valued?

Solution

Anne Mercogliano, CEO of Gretchen Rubin Media, recognized the potential for AI to address their scaling challenge. After careful consideration, she chose Astral as their AI solution provider for three key reasons:

1. Speed of implementation

2. Deep understanding of business problems

3. Capability to handle complex AI workflows while maintaining brand voice

Astral implemented their Enterprise-level custom AI Workflow Engine, tailored specifically to Gretchen Rubin Media's needs. The solution involved a multi-step process:

1. Students submit progress updates via survey

2. Astral's AI analyzes responses using Gretchen's extensive content library

3. The system generates personalized emails containing:

   • Acknowledgment of student progress

   • Tailored recommendations

   • Relevant resources from Gretchen's work

4. Personalized emails are sent via the client's existing CRM

This solution leveraged existing content and expertise while maintaining the personal touch students expected. It integrated seamlessly with Gretchen Rubin Media's existing systems and scaled without requiring additional human resources.

Results

The implementation of Astral's AI Workflow Engine yielded impressive results for Gretchen Rubin Media:

• Ability to offer the course to thousands instead of hundreds of students

• Maintenance of high-quality, personalized feedback at scale

• Potential to increase course revenue by 10x

By automating the personalization process, Astral enabled Gretchen's team to focus on course content and overall strategy while still providing each student with individual attention.

"Astral's AI solution allowed us to maintain the personal touch our students value while dramatically scaling our course enrollment. It's a game-changer for our business."

Anne Mercogliano, CEO of Gretchen Rubin Media

Key achievements:

• Scaled personalized feedback without sacrificing quality

• Increased potential student enrollment from hundreds to thousands

• Freed up team resources to focus on course content and strategy

• Seamlessly integrated AI solution with existing CRM and workflows

The success of this solution demonstrates the power of AI in solving complex business challenges. By leveraging Astral's AI Workflow Engine, Gretchen Rubin Media was able to overcome their scaling limitations, potentially increasing their course revenue tenfold while maintaining the high-quality, personalized experience their students expect.